Category Archives: Extension Marketing

The Why and How of In-Store Pickup

In-Store Pickup, BOPIS (Buy Online, Pickup In Store), Click and Collect, call it what you will, if you run a business selling offline as well as online and aren’t yet offering In-Store Pickup to your customers, it’s time to reconsider. Focus on Convenience Shopping online has always been driven by convenience. Either customers couldn’t find […]

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Using Video to market your Software & Brand

I thought I’d take a moment today to acknowledge the work of video production company The Buzz Lab and describe their impact on WebShopApps. If you’ve seen any of the promotional or explainer videos on WebShopApps or our YouTube channel over the past couple years, you were watching the handiwork of these esteemed production wizards […]

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